In a press release dated July 19^th, 2010, Amazon.com has announced that for the past three months, they have sold 143 Kindle books for every 100 Hardcover books they’ve sold.  Even better, in the past 30 days that number has increased to 180 Kindle books for every 100 Hardcover books.  And to think, it only took them 33 months to make this happen.

I’m a big fan of e-readers, as I have written in no less than three other articles for DViceNews, but these numbers suggest that the trend toward digital content vs. the stuff you can buy in any brick and mortar store, isn’t just playing out in my home.  This is a real, verifiable trend that seems to have put a bit of oomph behind what Amazon, Barns and Noble, Borders, and Apple are trying to accomplish.  They’re trying to get us all to switch over from the old, heavy, hardcover books that we’ve grown up with to a lighter, easier to transport, buy it on the go, digital book format.  I for one am sold, and it appears that many others are as well.

I would consider myself a bit of an early adopter, generally a bit ahead of the trend when it comes to my tech.  Having said that, I am quite surprised to see digital books and digital readers doing as well as they are.  Most of the people I know have not made the switch yet.  Perhaps this news will push them over the edge.  I mean, what’s not to like?  You can buy books anywhere you have an internet connection.  If you use your phone and an app, you have your books with you wherever you take your phone.   If you want to transport more than one book at a time, you can do so without having to carry any extra weight.  You never have to leave your home to make a purchase and you don’t have to wait for the mail to arrive in order to receive the last book you bought.  Seriously, it’s a no brainer.

Along with this news, in their press release, Amazon also announced that they have seen the sale of Kindle devices triple since they dropped the price from $259 to $189.  On June, 21^st, or just about a month ago, Amazon made the price cut for the Kindle device just after Barns and Noble cut the price of their Nook digital reader.  That price drop seems to have been just what they needed to stave off a major run from Apple’s iPad.  It might just be enough to keep them in the top spot for a little while longer, too.

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