Social media is the craze these days. Within the social media heading lies a category that is absolutely blowing up lately. The category is known as geolocation and the big players are companies like Foursquare, Loopt, Gowalla, and of course, Yelp.
Yelp has recently admitted that it is looking to start testing Daily Deals for its members. This means that if a retailer in your local area were to work with Yelp, they could offer significant discounts on goods and services for Yelp members. Other services do this in various ways and forms. For example, Foursquare has deals with organizations such as Starbucks where you can get discounts for being the mayor or something along those lines. Other companies like Groupon offer similar opportunities in slightly different forms. It appears that Yelps offering will resemble Groupon more than Foursquare.